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19. December 2022

time:matters steps into Africa…

… or to be more precise: into the Arab world. The specialist for high-speed transportation opened a station in Casablanca, Morocco, on 13DEC22; its first on the African continent. It will become part of the Sameday Air Network established so far in Europe and North America. More destinations in the Maghreb region are to come, indicates Alexander Kohnen, CEO of time:matters.

time:matters has opened the door for Sameday transports in Morocco – courtesy: Tripadvisor
time:matters has opened the door for Sameday transports in Morocco – courtesy: Tripadvisor

Hub for car production
Official figures are not yet available, but this year, the country will come close to the threshold of one million cars produced in Morocco. Should this be the case, then the companies there, which are local branches of European and Asian car manufacturers, will have surpassed the output of the automotive industry in South Africa and Egypt. The reasons for this clustering of car producers and their suppliers in Morocco are political stability, its geographical location in the immediate vicinity of the EU, and the industrial export zones that attract investors. Additionally, Morocco's integration into the global economy was facilitated by the signing of numerous automotive free trade agreements with the European Union and the United States. The government in Rabat inked a deal with more than 25 automotive industry projects, worth EUR 1.4 billion, seeking to position itself as an international hub for automotive production. These trade agreements contribute positively to the steep rise of the automotive industry.

The French PSG Group is one of several car manufacturers in Morocco (photo: Katira plant) and thus also a t:m customer – company courtesy
The French PSG Group is one of several car manufacturers in Morocco (photo: Katira plant) and thus also a t:m customer – company courtesy

All shipments are physically monitored
What does this have to do with time:mattters?
A lot, states Mr. Kohnen. “We have numerous customers in the automotive industry who have production facilities there, and whose suppliers followed suit with own shops.” These companies need a constant, fast, and reliable flow of components, tools or instruments, which time:matters ensures through its Sameday Network, he claims. Customs clearance is excluded from these services. This is organized by a local Moroccan business partner.
Besides automotive, there are other focus industries, such as aviation, high-tech, or the aerospace sector, which all benefit from efficient and ultra-fast air transport options between the EU and the Maghreb state.
Thanks to time:matters’ network expansion, customers will be able to take advantage of additional flight connections for shipments weighing up to 300 kg. However, data shows that, on average, consignments weigh no more than 15 kg. In addition to speed and flexibility, maximum quality is also assured through the physical monitoring of all shipments, holds time:matters. Globally, more than 100 stations in Europe, Israel, and Africa, another 100-plus stations in the U.S., Canada, and Mexico, and 21 partner airlines can now be combined globally in the Sameday Air network, including Casablanca as its latest target site. Upon request, air transportation is complemented by pickup and delivery services, time:matters announces.  

17 flights each week
In North America and Mexico, time:matters collaborates closely with American Airlines, United Airlines, Alaska Airlines, and Southwest Airlines to safeguard the timely supply of the goods. Over in Europe, Israel, and now Morocco, it is predominantly Lufthansa and Air France-KLM. Accordingly, most consignments destined to Casablanca, take off in Frankfurt or Paris. This adds to a total of 17 flights per week.  
Kohnen sees Morocco as a gateway to other destinations in North Africa. “Before we take the next step, however, we are first concerned with the smooth operation of our Casablanca project,” the manager concludes.

 


Heiner Siegmund

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