The project is called Next Generation. Under the Next Generation umbrella, all of the cargo airline's fields of activity are being put under the microscope with a view to establishing greater efficiencies and taking the freight carrier to the next level.
Holistic approach
And the advance goes beyond the Gulf airline’s own fence. Next Generation is intended to become a trailblazer for the entire air freight industry to reinvent itself and get rid of old, worn-out
habits. It is a holistic approach, as Guillaume Halleux, Chief Cargo Officer at Qatar Airways, illustrates: “There has never been a better time to set entirely new standards. We are shaping
the air cargo industry of tomorrow – one that combines digital efficiencies with a unique, professional human touch. Next Generation has a clear vision to develop employees’ talents, to fully
utilize digital potential, and to take a fresh, innovative approach to the business of air cargo.”
The manager goes on to say that Qatar Airways Cargo will be unveiling digital enhancements and new products in the course of this year.
COVID-19 was a wakeup call for the industry
The starting point for Qatar Airways Cargo’s new initiative is the industry's experience with the pandemic. COVID-19 has challenged long-working, traditional structures, and daily processes.
Digitalization has finally taken off within the air cargo industry, and the past two years have shown that resilience, courage, and embracing change yield the best results, states Qatar Airways
Cargo.
Or to put it simply: A sleepy industry was practically kissed awake by the many changes brought about by COVID-19. Accordingly, Qatar Airways Cargo also speaks of a positive disruption triggered
by the crisis, enabling the industry to take the next step in all kinds of business fields. This includes digital enhancements, fine-tuning products, and, above all, a shift in mindset to become
more agile, innovative, and flexible.
New website and new logo
On the occasion of the launch of its Next Generation campaign, Qatar Airways Cargo will present a new logo in the airline’s corporate colors. Alongside the familiar WeQare logo denoting Qatar
Airways Cargo’s sustainability initiatives, the Next Generation logo emphasizes the X in the word NeXt. This cross also acts as an arrow pointing to the future and to an even higher level of
quality and service, explains the carrier. With the shift to Next Generation, every Qatar Airways Cargo product has been allocated its own identifying color. These colors are incorporated in the
logo whenever the particular product is featured. Qatar Airways Cargo has also redesigned its website. The emphasis here is on an intuitive, inviting, and optimal customer experience, and a
further visible sign of its Next Generation approach. In providing visually appealing, precise, and clear information and fast navigation, the design responds to modern user requirements, the
carrier concludes.
Heiner Siegmund
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