Can technology companies be sustainable? Wiremind Cargo illustrates how with its two-pronged approach: on the one hand, developing intelligent solutions that assist its airline customers in efficiently steering their capacity and processes, in order to minimize waste, and on the other hand, auditing its own processes with the aim of reducing negative impact.
“Sustainability is all about ensuring that what we do to meet our current needs, does not negatively affect the ability of future generations to meet theirs,” Nathanaël de Tarade, Chief
Executive Officer of Wiremind Cargo, states. “Whether we are acting as a business, as individuals, or within society in general, we all share that responsibility.”
A hint of RUST
It all starts with how Wiremind Cargo writes and optimizes its code. Less is more. In comparison to other large tech companies, which often deploy thousands of fragmented and rarely optimized
server resources, Wiremind Cargo sets out to write code with extremely high-quality standards for minimal server resource usage. “A concrete example would be the newly launched algorithm in
SkyPallet; which is written entirely in RUST - a recent programming language that has a footprint which is much lower than some other options we had, while still offering extremely high
performance.” Nathanaël de Tarade demonstrates.
An internal audit
In addition to an environmentally conscious approach to coding, Wiremind Cargo also took a good long look at its business operations, and recently audited itself with regard to carbon emissions,
and plans to do this on a regular basis. From software architecture (cloud servers, etc.) to the company’s entire operations such as its data center, generators, office air conditioning,
production center electricity usage, shipping, travelling, staff, IT equipment, etc., everything was taken into account to establish its CO2 footprint. The result was that the entire Wiremind
Group, of which Wiremind Cargo is a part, jointly emits around 10 tons of CO2 per annum. The equivalent of a couple of individual cars. “This shows that we are doing something right in getting
our emissions under control,” Nathanaël de Tarade concludes.
Supporting customers in coming clean
The more tangible, external approach to sustainability, lies it Wiremind Cargo’s digital solutions. For example, its well-known product, SkyPallet, assists customers in making the best use of
their capacity to avoid flying empty space. “We are not the ones who decide what type of fuel is used, or how many aircraft fly per day,” Nathanaël de Tarade, points out “So, what we
do is clearly at a small scale, however, what our product can do, is reduce space wastage. Our end goal is to help the industry to ship the same amount of freight by using less capacity.”
Overbooking forecasts as another helpful solution which Wiremind Cargo is currently fine-tuning as part of its CargoStack CMS suite “We are continuously improving our solutions to make them
even more efficient and useful contributors to the industry, so I am very much looking forward to the next implementation of these modules with our airline customers.”
Brigitte Gledhill
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