By joining forces, both companies intend to raise the industry’s awareness to monitoring and reducing greenhouse gas emissions or, better still, avoiding them altogether. Currently, the global logistics industry accounts for 25% of all CO2 gases released into the atmosphere. So, it is high time to take action to stop or preferably reverse this trend, say both Gianni Mauri of Italian newcomer, CARGO START, and air freight veteran, Peter Somaglia of Switzerland-based CarbonCare. They are offering the industry a tool to make emissions transparent and hopefully dispensable, eventually.
It was akin to a knighthood for CARGO START Srl, when the Italian Ministry of Economic Development declared that it has listed the newcomer as one of the most innovative start-ups; one whose convincing business concept deserves private support. Reason for this praise which is helping to raise funds: The company developed an airport-to-airport tracking solution, dubbed “StarTracking”, which provides users with real-time shipment status updates from multiple carriers all displayed on a single platform. “StarTracking generates a Route Map for each monitored shipment and provides verified data of the whole shipment life-cycle, from booking to delivery. The Route Map is available with IATA Cargo IQ compliant data for carriers participating in the initiative,” the company illustrates in a statement.

StarTracking integrates emission calculator
“With our solutions, we up the transparency and visibility of goods traveling by air,” states Head of Business Processes, Gianni Mauri, a former executive of Swiss WorldCargo. He speaks
of 240 firms already using his company’s services, with the number steadily growing.
The product is now being expanded thanks to the pact with CarbonCare. “We added our partner’s emission calculator to our StarTracking tool, offering customers a broader package this way,
upping the value of our combined services and enlarging both companies’ customer counts,” he says, summarizing the benefits offered to the market.
Leaving well-trodden paths behind
A reasonable step, so it seems, because the move tends to increase the ecological awareness of users utilizing the CO2-emission calculator. “Awareness is the first step to reducing, avoiding,
and leaving well-trodden paths behind,” Peter Somaglia states. For instance, replacing diesel-powered truck fleets by embracing e-vehicles solutions, or by joining SAF initiatives offered
increasingly by air carriers such as KLM Cargo, Lufthansa Cargo, Delta, United, or SAS, the manager says, illustrating practical steps.
The CarbonCare calculator measures greenhouse gas emissions caused by air, ocean, road, rail, and other modes of transports, and including the storing and handling of goods.

Utilization alternatives
The calculation is based on the European Standard EN16258 and applies to emissions at shipment level. It was developed in cooperation with industrial partners over a period spanning 5 years.
“The monitoring results are reported as TTW (Tank-to-Wheel) CO2 and CO2 equivalents, as well as WTW (Wheel-to-Wheel) CO2 equivalents,” Mr. Somaglia exemplifies.
Basic usage of the calculator is free of charge and offered online. However, enhanced services such as automated calculations, targeted reporting, customized monitoring functions, or archiving
services, need to be paid for by clients. License fees span from 1,100 EUR to 11,000 EUR per year, depending on the size of the company. According to Mr. Somaglia, a double-digit number of
clients have meanwhile signed up for a license. “We expect their number to grow in the months ahead – also triggered by our collaboration with CARGO START,” he concludes.
Heiner Siegmund
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