Today (08NOV21) the booking platform cargo.one has introduced a new product called “cargo.one360”. It is a real-time data and analytics tool that provides the company’s partner airlines with insights to maximize their sales performance in digital channels. According to the management, cargo.one360 helps carriers to accelerate their adoption of best practices in digital sales, delivers valuable customer insights, and reflects market changes and trends to facilitate better tactical and strategic commercial decision-making.
While an increasing shift towards digital sales predates the pandemic, Covid-19 has supercharged this trend: volatile schedules, constrained capacity, and disrupted pricing mechanisms have sent customers seeking transparency on offers, and instantly confirmed bookings. Understanding the dynamics of digital sales, including new performance metrics, benchmarks and customer behavior, requires airlines to adapt and evolve traditional sales and revenue management processes with the help of new data sources and tools. As the Boston Consulting Group recently noted, data-based steering can boost net profits by up to 12% in the first year:
cargo.one360’s analytics dashboards provide transparency on key digital sales metrics from day one. The management emphasizes that real-time data feeds enable airline teams, from revenue management to sales steering, to integrate live information into their systems and workflows. The announcement further reads: “In addition, unique, market-leading insights on customer behavior and benchmarks, provide context to improve offer design and conversion rates.”
Upping service quality and improving overall performance
The Berlin, Germany-based online platform cites Toshiya Tamada, EVP Global Marketing and Sales at ANA Cargo, who describes the benefits provided by cargo.one360 as follows: “ANA now has deeper visibility of the different factors that drive sales performance and how we benchmark against the market. With cargo.one360, our teams can access real-time data to find concrete areas in which to invest time and resources in order to yield a higher quality of service to our customers and thus increase our overall performance.”
“What truly drives success in air cargo, is consistently closing the feedback loop: seeing if actions have had the desired effect and responding to learnings quickly. Access to great data enables this and deploying the right digital sales metrics to augment existing commercial frameworks can lead to remarkable results,” explains Simson Demmer, Senior Director Airline Product at cargo.one.
The manager goes on to say: “Together with our partner airlines, we have developed cargo.one360 precisely in order to make these new metrics available and actionable, and to create greater channel transparency. We are proud to be launching it today.”
Creating a digital future for air freight
In his company’s announcement, Moritz Claussen, Co-Founder and Managing Director of cargo.one adds to this: “With cargo.one360, we are helping our partner airlines to unlock all the opportunities that digital sales channels present. Better service offers also lead to improved customer experience and increased net profits. We are thrilled to play a central role in our partners’ sales success and growth, as we jointly create a digital future for the air cargo industry.”
A demo illustrating the abilities of cargo.one/360 will be activated today (08NOV).
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