At CargoForwarder Global, we have our own, colorful version of the “New Normal” – just in time for 2021: A sparkling new logo to start off what we hope will be a year of upswing, positive change, and a return to an improved “normal”. Certainly, there will still be a number of challenges, but those can be better faced in strong, fresh colors.
Our familiar grey and black logo of a plane flying the globe had served its time and, with the end of 2020, we decided it could go into well-deserved retirement as we worked together with Monika
Stern over at www.sternloscreative.com to come up with a fresher, more modern identity.
The new look was to reflect both our function as a global air cargo news medium, as well as our values of clarity, honesty, and originality. We always aim to deliver the facts, fresh off the
press.
Not just any old Orange and Blue...
Our new corporate colors are Dark Orange and Dark Blue – but not just any old orange and blue. In fact, in the RAL K7 color line, our orange is listed as “Traffic Orange” or “Verkehrsorange” in
German. Extremely fitting for a medium focused on all kinds of traffic and transport related to air cargo, don’t you think? Our blue is “Capri Blue” which a creative mind might break down into
CArgo PR and Information – clever, huh? But that just happens to be a coincidence. Instead, for us at CFG, this blue signifies both our serious attitude when it comes to clarity and facts, as
well as the sky that cargo pilots often face, flying through the night. Blue is a perfect aviation color, after all.
Planes, pencils, and globes.
Pretty self-evident, really, when it comes to the icons in our logo: our niche is air cargo, hence the plane. We have an international readership and “global” forms part of our name, so the globe
portrays that part of our mission, and though we are an online medium, no good journalist is ever without a pencil – even in this day and age! We all need something to chew on when we are
gathering our thoughts…
Happy New Year!
So, as we stride into 2021, feeling brighter, fresher, and purposeful, we also thank you, our readers, for having accompanied us thus far, and look forward to many more years with you – this time
in glorious technicolor. We wish you health, happiness, and prosperity for the new year, and are always here to report on your successes, innovations, and developments. Happy New Year,
Everyone!
Brigitte Gledhill
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