The Helsinki-based Finnish national carrier is well known for its superb service and on-time performance, the latter thanks to Finnair always having had a modern fleet of aircraft. A few months ago, they came up with a new scheme aimed involving their clients in supporting the reduction of CO2 emissions.
Cargo customers can participate
It was at this year’s Air Cargo Europe show in Munich last June that Finnair Cargo first announced that in the coming months they will launch a new service for cargo customers - called ‘Push for Change.’
The service, with the same name, was started in early 2019 by Finnair’s passenger section, after many of the carrier’s customers are said to have shown an interest in minimizing the environmental impacts of flying. The carrier was it seems quite surprised with the number of passengers who indicated they would take part in the scheme.
Finnair Cargo clients can also now take part by financially supporting ’emission reduction projects,’ which give customers the choice of either offsetting CO2 emissions by supporting a carbon dioxide reduction project, or further cut emissions down by contributing to the purchase of biofuel. It works in a way that clients have the choice buying into the service whilst booking their shipments, whilst the cargo is on the way to its final destination, or even after their cargo has arrived.
Finnair Cargo will shortly open their Push for Change website and clients only have to note the weight of the shipment and its destination. It is up to the individual customer to decide whether to invest in either the emissions reduction programme or the biofuel investment. The carrier has given the following cost guidelines.
Emissions Reduction Project:
Europe - €0.01/kg, Intercontinental - €0.03/kg, or Europe+Intercontinental - €0.04/kg
Biofuel Investment Project:
Europe - €0.09/kg, Intercontinental - €0.32/kg, or Europe+Intercontinental - €0.40/kg
It will be interesting to see how this project develops and how many customers will actually be willing to add the few extra cents to their shipment charges in order to make the skies greener.
New cargo chief started in August
It has been known for some time that Janne Tarvainen, MD of Finnair Cargo would leave the carrier in order to take up the position of MD for Nordic Regional Airlines.
His successor, Mikko Tainio, who was until now the MD of Finnair Kitchen and who has also held other key positions with the airline for some years, took up the reins at Finnair Cargo on 1. August.
Under Mr Tarvainen’s leadership, Finnair Cargo has successfully positioned itself as a leader in so called COOL terminal Operations with the opening in Helsinki of their COOL Nordic Hub which boasts the most up-to-date handling equipment for both general cargo and temperature sensitive shipments. The hub, equipped with Loedige technology, was officially opened in 2018 and cost the carrier a total of around 80 million euros. Finnair is busy restructuring their long-haul fleet by adding more Airbus A350 aircraft which offer more belly hold capacity to destinations in Asia and North America.
John Mc Donagh