Singapore Post (SingPost) has signed a three-year logistics and warehousing contract with U.S.-based bicycle brand, Specialized Bicycle Components.
Under the deal, Specialized will shift its regional warehousing operations from Hong Kong to Tampines Logistics Park in Singapore, making SingPost its Southeast Asian logistics and
warehouse partner.
SingPost will handle warehousing and sea freight for bicycles and equipment, as well as last-mile deliveries and returns from Singapore and Malaysia.
SingPost head of group sales Sara Gerdner Kalle said: "Our warehousing and delivery solutions will ensure that cyclists in the region have faster and easier access to Specialized bicycles and
products."
Specialized said in a statement that SingPost's inventory management system and warehousing practices at its Regional eCommerce Logistics Hub allow accurate and efficient management of thousands
of its products.
Reinventing the cycling business
"We want to make our products available to riders at the right time, at the right place, and we apply the same concepts to logistics management," Specialized Asia Pacific managing director Hideki
Mochizuki said.
"With our new contract with SingPost, we are at the forefront of reinventing the cycling business model and exploring new ways to make bikes a central part of people's daily lives across
Asia."
In March this year, Specialized recalled 5,500 bikes because of reports that the
fork on the bicycle could break and cause the rider to lose control, posing a crash hazard. All model year 2018 Specialized Allez, Allez Sport, and Allez Elite road racing bicycles were subject
to the recall.
Nol van Fenema
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