The cargo division of Royal Air Maroc (RAM) has launched a new service specifically designed for the shipment of personal effects. First introduced in North America, this service will be
launched progressively throughout the carrier’s entire network.
In addition to this launch, RAM Cargo has also announced the imminent operation of their new Boeing 767 freighter.
There are large numbers of Moroccans, Algerians, Tunisians, Egyptians and other native West Africans who have left their home countries to seek new opportunities in Europe or North America. These
emigrants living abroad and their relatives are the main target group for RAM Cargo’s new service, which is first launched in Canada and the USA to test its potential. The deployment of this
offering in the North American region is managed in partnership with RAM Cargo’s general sales agent, the Paris-based ECS Group.
A call is all one needs to make
“The geographical decision did make sense because of the large North and West African communities living in the USA and Canada,” says RAM Cargo’s Vice President Amine El Farissi.
“The booking conditions are quite simple,” emphasizes Amine. “Clients are provided with a free hotline connecting them to our general sales agent who receives the shipment in a dedicated office and coordinates its air transportation.” The consignee is informed of the place and time of delivery in advance.
“The entire transportation chain is transparent, and customers can track their shipments from origin to destination,” says Amine.
Attractive rates and transport conditions
According to Amine, the rates applied by RAM Cargo for this service are similar to regular freight shipments’ rates, and are in fact much lower than what passengers usually have to pay for excess luggage.
However, the target group reaches far beyond passengers with excess baggage. “They include all individuals who wish to ship personal belongings from Europe and from North or South America, whether it’s a bicycle, a carpet or any kind of gift,” Amine adds.
The Personal Effects service will soon be launched in Paris, followed by Brussels, two cities with large communities of North and West Africans. RAM Cargo will then extend its service to the rest of its European destinations.
First Boeing 767F to come
Mr El Farissi also announced the arrival of RAM Cargo’s first Boeing 767F in February 2018. The aircraft initially belongs to RAM’s passenger fleet and is currently being converted by Boeing from passenger aircraft to a freighter (P2F). Two additional B767 P2F conversions will follow within the next five years, with the second freighter expected to go into service in 2020. The currently operated Boeing 737-300 freighter will be taken out of the fleet either once the first P2F Boeing 767 arrives, or continue to be utilized, complemented by either a Boeing 737-400F or a B737-800F.
Overall, RAM Cargo is considerably increasing its transport capacities. There are two reasons for this: the additional main deck offerings mentioned above and the five Boeing 787 Dreamliners operated on long-haul routes, each capable of carrying up to 25 tons per flight.
Touching down in FRA
“As of next Thursday, Frankfurt will be the latest destination to be served by our B737-300F twice weekly,” reveals Mr El Farissi. “We noticed there is a lot of freight being flown from Germany to Brazil, for instance. We want to capitalize on this traffic since we offer attractive onward connections to Sao Paulo and Rio de Janeiro via our Casablanca hub,” he adds.