Mercedes-Benz Picks what3words For in-Vehicle Navigation System

Mercedes-Benz said its plans to be the first automotive manufacturer to launch in vehicle 3 word address navigation. The announcement follows Daimler’s partnership with the innovative addressing system what3words, which uses just three words to describe very precise locations.

what3words: not just for postal deliveries
what3words: not just for postal deliveries

Available in 14 languages, what3words has divided the entire globe into 57 trillion 3 meter x 3 meter squares, assigning each square a random three-word address. The 3 word address ///genau.freundin.tagebuch for example, refers to the exact 3m x 3m at the Mercedes-Benz manufacturing plant entrance in Stuttgart-Untertuerkheim.

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Mercedes has built what3words into their next generation infotainment system launching next year. Drivers will be able to type or say 3 words to pinpoint an exact destination anywhere in the world.
The benefits for Mercedes-Benz customers are clear: 3 word addresses are more reliable than street addresses or postal codes, allowing drivers to navigate with precision to a specific building entrance or car park. In addition, they also cover the entire world.
What3words is already being used by several postal delivery organisations in countries and cities where street names and numbers are either non-existent or very basic.
Among the users of the 2013 in the UK incepted global addressing platform what3words are calibers like the logistics companies Aramex and Deutsche Bahn / DB Schenker, the Farnborough International Airshow, the Mongolian Post or the Mail Delivery Service of the Ivory Coast.

Nol van Fenema

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Comments: 2
  • #1

    Ingo ROESSLER (Thursday, 21 September 2017 12:16)

    A brilliant concept indeed for logistics the world over. It has the potential to work extremely well in places, where signage is poor or not existing.

  • #2

    Heiner Siegmund (Thursday, 21 September 2017 16:51)

    Dear Ingo
    Your comment is appreciated. We fully agree with your statement.
    Take care and kind greets, Heiner