Chinese e-commerce giant JD.com has signed a strategic MOU with Japan-based logistics company Yamato Group to simplify cross-border logistics for Japanese brands selling to Chinese consumers.

In a statement, JD.com said the partnership will have “a particular emphasis on building out a cold chain logistics network in China.”
"Leveraging Yamato’s leading logistics technologies and extensive international logistics network, the partnership will make it even easier for international brands to reach Chinese consumers,"
the statement said.
In addition, Yamato will take advantage of JD’s nationwide logistics network in China to enhance its own last-mile delivery capability. The two parties will also cooperate on R&D programmes
in the areas of artificial intelligence and big data technologies.
Increased collaboration
The new MOU builds on the existing partnership between the two companies, which was concluded in early 2017 and allowed Japanese companies to access the China market quickly and easily.
The two companies invested in e-commerce services provider Frank International, which offers a streamlined process for Japanese vendors to sell products directly to online consumers in
China.
Richard Liu, JD.com’s Chairman and CEO, said: “By expanding our cooperation into areas like cold chain logistics, and leveraging Yamato's reach into other international markets beyond Japan, we
are making it even easier for our international brand partners to sell to China and tap into JD’s base of 236.5 million active customers.”
Nol van Fenema
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