Leading footwear and apparel brand Timberland has signed a partnership deal with Singapore Post’s (SingPost) SP eCommerce to launch its first official e-commerce store in Southeast Asia.
The online store, www.shop.timberland.com.sg, which went live this month, will use SP eCommerce’s expertise in order management systems, digital marketing, store operations, and customer care to
grow Timberland’s business and drive the acquisition of new customers. Fulfillment of online orders will also be handled across Singapore through SingPost’s last-mile distribution network.
Single partner philosophy
Daisy Tan, general manager for VF Corporation, Singapore and Malaysia, the company that owns Timberland, said: “In SP eCommerce we have a single partner who has the best-in-class commerce
expertise and infrastructure to support our eCommerce roadmap in Singapore and beyond. Working with one partner for the entire shop-to-ship process, allows us to focus our attention on serving
our customers."
Nol van Fenema
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