According to a new report from London-based digital marketing intelligence firm SimilarWeb, three online shopping giants, Amazon, Flipkart and Snapdeal, collectively control 70% of India’s online shopping market.
The report said that "the dominance of the three online shopping giants who are at war for the population of 1.2 billion people, is underlined in the research, with Amazon now the leading
player in Indian online retail (36% market share). For online visits they are followed by Flipkart (23% market share) and Snapdeal (11%)".
It also noted that “Amazon has grown its market share from May 2015 when it was responsible for 23% of the online shopping market, meaning they have increased their market share by 57% from last year.”
Controlling the supply chain from beginning to end
In a separate development, Amazon last month presented its first ever-branded freighter during an event in Seattle. The Boeing 767-300, in the livery of Prime Air (the name of Amazon's drone division) and operated by its air cargo provider Atlas Air, is one of 40 that Amazon has agreed to lease through air cargo partners Atlas Air and ATSG. There are currently 11 dedicated airplanes flying for Amazon with additional airplanes rolling out over time.
Amazon has indicated it wants to take greater control of its shipping and package delivery operations. In some cases, the company is using its own trucks, drivers and a fleet of couriers for so-called last mile delivery, the final and most-expensive leg of an order's trip, to supplement existing services supplied by partners such as UPS and FedEx.
Nol van Fenema
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