In appreciation of continuous commercial support, Luxembourg’s flag carrier started a campaign, painting the names and logos of main clients on the hulls of their freighters, in combination with a ‘Powered By’ maxim. First business partner honoured this way is logistics giant Kuehne + Nagel.
“They are our largest customer,” explains spokesperson Moa Sigurdardottir as to why the choice of her carrier fell on the Swiss multinational. More are to follow, she confirms, supposedly those
of large players like Panalpina, DB Schenker or Expeditor, thanking them for their cooperation and loyalty over the many years. However, it’s not only the big boys whose name and logo will soon
adorn Cargolux’s freighter fleet since some smaller clients have also been selected for having their company’s names sprayed on the hull of the aircraft, like Jas Forwarding for example.
Enablers of growth
In a release, Cargolux points out that their action underlines the importance of the carrier’s successful long-term relations with the world’s freight forwarders who play an important role in the global supply chains and who continue to power Cargolux’s success.
Sign of appreciation
“For us, 2016 is the ‘Year of the Customer’,” says Niek van der Weide, Cargolux EVP Sales & Marketing. “We focus our efforts and energy on what our partners in the industry require from us and strive to offer perfect solutions for their needs. Working with our customers in a mutually beneficial partnership, it is an honour for Cargolux to carry their name and logos on its freighters as a sign of friendship and the strengthening of our common goals.”
The K+N logo was sprayed on the aircraft during a festive celebration on 19 July. Ever since, the combined colours of Cargolux and Kuehne + Nagel appear throughout the carrier’s network on airports around the world.
Luxembourg-licensed Cargolux operates a fleet of 13 Boeing 747-8 freighters and 11 Boeing 747-400 freighter aircraft. The carrier’s global network covers 90 destinations, with Luxembourg, Milan and Zhengzhou being their main operational gateways.