The Moroccan carrier is increasingly handing over cargo sales activities to General Sales Agent European Cargo Services (ECS). This compensates to a certain degree the loss of the agent’s
client Brussels Airlines Cargo.
The RAM-ECS partnership started on routes between France and Morocco and now encompasses a broad international network.
Seen retrospectively, Royal Air Maroc’s handing over of cargo sales on flights from France to Rabat, Casablanca and Marrakesh to ECS had been a kind of test balloon. “Only a short time after
having taken this initial step the managers at RAM Cargo realized that both volumes and revenues went up, encouraging them to pave the way for the next step in our cooperation,” recalls Chairman
Bertrand Schmoll of ECS. According to him, these initial France-Morocco services were a door opener to gradually intensify the partnership, including more markets.
This all culminated last April when Royal Air Maroc Cargo appointed Globe Air Cargo, part of the ECS Group, as the general sales and service agent in the U.S. “We interpret this as a vote of confidence,” states Bertrand.
Interesting transit options
Currently, RAM Cargo offers lower deck capacity on their flights from New York’s JFK International to Casablanca twice a day using Boeing 787 ‘Dreamliner’ aircraft with 12 to 14 tons of capacity, depending on passenger luggage.
Mr Schmoll also stated that the new contract includes sales activities for the entire U.S. market, coast to coast. “So we are not restricted to activities in areas near New York.”
In addition to this Bertrand points out that RAM is offering a very extensive network to West and Central Africa, the Middle East and Europe, which makes the carrier attractive for onward transportation of freight via Casablanca, its main hub.
Freighter flights within Africa
RAM launched new wide-body services to Kinshasa (Congo) and scheduled freighter flights to some Central and West African destinations only a few weeks ago,
“Representing RAM Cargo in the U.S. is an enlargement of our global network and business activities,” says Adrien Thominet, the ECS Group’s COO.
Amine El Farissi, Head of Cargo at RAM Cargo, commented: “RAM Cargo is always looking for opportunities to increase efficiency and performance levels to the benefit of our customers and our own business.” Having said this he went on to say: Globe Air Cargo and the entire ECS Group are key players in a number of markets which are of specific interest for us with a proven ability to improve sales and optimize the cargo capacity for mandate airlines.”
Heiner Siegmund / Michael Taweel