Singpost Buys 30% Stake in Australian e-commerce Hubbed

Quantium Solutions (Australia), wholly owned by SingPost Group, has announced a US$3.3m deal to acquire a 30% stake of Australian e-commerce company Hubbed. The new partnership aims to make e-commerce delivery to Australian customers more convenient and flexible.

Hubbed works through networks of news agents in Australia
Hubbed works through networks of news agents in Australia

Located in Sydney, Hubbed is a one-stop e-commerce service provider with a network of approximately 680 newsagents. The company provides parcel delivery services in every major city across Australia and also has plans to offer parcel drop-off and the sale of delivery products in the near future.
Dr Sascha Hower, CEO at Quantium Solutions and group chief operating officer of SingPost, said: “With this partnership with Hubbed Australians get another level of flexibility as they can collect their parcels through one of the many newsagents in the Hubbed network. Hubbed’s newsagents are a traditional feature of many suburbs and communities. They are super-friendly, close late and are open on weekends.” The manager went on to say: “We are investing to develop an e-commerce ecosystem to provide seamless access to customers in Australia, and growing markets in Asia-Pacific. The ecosystem comprises end-to-end solutions from warehousing to convenient touchpoints, flexible doorstep delivery and track-and-trace features. This partnership with Hubbed, which complements (parcel delivery service provider) CouriersPlease, will help strengthen our e-commerce last mile capability in the regional ecommerce logistics value chain in the region.”
The Singpost acquisition is considered strategic and may create the possibility of applying this business model outside of Australia and extending into Southeast Asia. It also expands Singpost’s footprint in the vibrant Australian market, which recently saw Japan Post acquiring logistics provider Toll Holdings.

Nol van Fenema

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