Lufthansa Cargo has appointed Australia-born Frank Naeve Vice President Area Management Asia/Pacific. This is one of a number of personnel changes at the carrier’s sales division. In the meantime the carrier has reacted very reserved to rumors circulating about the imminent introduction of all-in rates.
Naeve is currently in charge of the eCargo program, a cornerstone of the future strategy Lufthansa Cargo 2020. He has already served in various executive positions in Asia in the past, such as
General Manager of the former Chinese cargo airline Jade Cargo International among others.
Newly created Capacity Management team
Frank will succeed Helge Krueger-Lorenzen, who is to become Vice President Capacity Management at Lufthansa Cargo. With a degree in economics, Helge has been with the Lufthansa Group since 1987 and overseen Lufthansa Cargo’s business in Asia/Pacific since September 2010. He was previously in charge of Global Sales Steering.
In his new position he will be responsible for Market & Network Planning as well as Revenue Management.
Boris Hueske, currently heading Capacity Management on an interim basis will be taking over new responsibilities within Lufthansa Cargo, which will be communicated in due time.
The Capacity Management team was newly created this spring as part of the reorganization of the Product & Sales division.
The same applies to Global Sales Management, which will be led by Dorothea von Boxberg. Von Boxberg has been with the Lufthansa Group since September 2007 and is currently the Director for Customer Experience at Lufthansa Passenger Airlines. She also previously served as head of the strategy department among other positions. In her new function as Vice President Dorothea will be in charge of world-wide pricing and the cargo airline’s sales strategy and steering.
Price structure discussion is picking up speed
Asked about possible changes to the current price structure that separates basic rates and surcharges, head of LH Cargo Communication Michael Goentgens has denied impending changes as triggered by Lloyd’s List and some others.
All Michael said is that LH Cargo’s price structure is designed “to ensure that customers are always clear about the fairness and transparency of the individual price components.”
He went on to say that “Lufthansa Cargo regularly reviews products, services and price structures. Possible changes are always communicated to our customers in a timely and direct manner.”
Heiner Siegmund / Michael Taweel