LH Cargo Appoints New Product & Sales Board Member

Speculation was rife as to who would succeed Dr Andreas Otto as Head of Sales at Lufthansa Cargo after he departed to take up his new position of COO at Austrian Airlines.

Dr Alexis Hoenbroech, New Board member Product & Sales at LH Cargo / source: LH Cargo
Dr Alexis Hoenbroech, New Board member Product & Sales at LH Cargo / source: LH Cargo

The Lufthansa Cargo Supervisory Board announced today that Dr Alexis von Hoenbroech will take up the position of Board Member responsible for Products & Sales of Lufthansa Cargo.
Dr Hoenbroech is currently! Head of “Commercial Frankfurt“ for the Lufthansa Passenger division and will take up his new position within the cargo divison as of 1. December.

During the past weeks there was speculation in the trade as to whether Lufthansa Cargo would appoint someone from outside the airline to take over from Dr Andreas Otto. Today‘s appointment shows that they have opted for an internal candidate instead.

In his present passenger division position, Dr. Hoenbroech has the responsibility for network management, revenue management, as well as for commercial business management at its Frankfurt hub.

As well as being responsible for global sales, as a Board Member of Lufthansa Cargo, Alexis Hoenbroech, who is 44 years of age and who joined Lufthansa in 2005, will also carry responsibility for product management, margin management, network planning and sales steering, platform management for Austrian Airlines and the strategic eCargo project.

He is no stranger to the world of management and product steering having started his career in 1999 with the Boston Consulting Group where he was based in both Munich and Tokyo, before moving to Lufthansa in 2005 to take up responsibility for the Strategy & Subsidiaries division of Lufthansa Passage.
It was in 2009 that he was appointed as Project Manager for Airline Integration Management, overseeing the integration of carriers such as Austrian Airlines and Brussels Airlines into the Lufthansa Group.
It was in July of 2010 that Dr Hoenbroech took up his present position as Head of Commercial Frankfurt.

Harry Hohmeister, Chairman of the Supervisory Board of Lufthansa Cargo stated, “I am very pleased that this key position on the board of Lufthansa Cargo will be taken over by Dr Alexis von Hoenbroech, an experieneced, skilled manager from our own ranks.“ He went on to say that “with his extensive expertise in airline management, he will play a decisive role in shaping the future of Lufthansa Cargo in a challenging market climate.“

Dr Hoenbroech indeed takes up his new position in a climate of change and many new and exciting challenges within the cargo division.
We wish him all the very best of good luck.

John Mc Donagh 

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