From 5-7 February 2014 the global fresh produce sector met in Berlin on the occasion of the Fruit Logistica 2014. Although the German capital does not play a significant role in the worldwide logistics network, the trade fair has succeeded developing into the key industry event counting a record of at least 60,000 trade visitors from 140 countries and more than 2,600 exhibitors from 84 countries. CargoForwarder Global met trade fair participants that are involved in the transport of goods from the global markets of the fresh produce sector to European destinations.
Oliver Blum, Head of Perishable Team, Lufthansa Cargo
“We are quite satisfied with our participation in this year’s Fruit Logistica. With a cargo volume of approximately 25,000 tons a year, fresh fruits and vegetables represent the largest division
within the perishables sector of our airline. This explains why it is essential for us to take part in the world’s leading trade fair of the fresh produce sector. Our booth once again featured an
excellent platform for meetings with various participants of the global supply chain, especially with partners from South America. At Fruit Logistica 2014, we were not only able to generate new
business; receiving valuable input directly from the producers, we were also able to discuss the improvement of existing transport procedures as well as new opportunities for our Fresh/td product
which covers about 300 destinations in more than 100 countries.”
Michael Kuchenbecker, Director, Logistics Alliance Germany
“As it is our business to link foreign producers, shippers and logistics operators with German partners, the Fruit Logistica is an ideal platform in order to support the distribution of flows of
goods to Europe via Germany when it comes to the fresh produce sector. At the trade fair, we were able to approach numerous companies – especially from Central and South America – which want to
expand into Europe and would therefore like to use Germany as a gateway. For the third year in a row, we organised an evening reception for exhibiting companies from Latin America including
Brazil, offering them the possibility to get in touch with German logistics service providers and associations. One of the key aspects that have been discussed is the proximity of Germany as a
hub to the Eastern European markets. We recognized a positive feedback from all parties involved, in particular from the embassies of our partner countries.”
Christoph Tichelkamp, Account Manager Europe, Adelantex
"The Fruit Logistica has for a long time been the most important trade fair of its kind. As an expert company operating the Brussels Perishable Center, active in the field of uninterrupted cold
chain products and especially the forwarding of perishables, we have been visiting this fair for several years in a row. It is the perfect platform to meet business partners from all over the
world. We were once again able to foster our business relations not only with partners from Africa but also from the United States and Mexico. However, we also noticed a rising demand from German
companies and have therefore opened an office at Frankfurt Airport. This will furthermore allow us to more intensely develop business activities with partners from South America and South
Africa."
Sandra Hamann